Behind The Seams - April
Ever wondered what goes on behind the scenes at a luxury British tennis brand? EXEAT's Creative Director Laura shares her monthly diary...
Spring has well and truly sprung at EXAT HQ deep in the rolling Wiltshire countryside and boy are we here for it! Daffodils, sunshine, lambs and Easter Eggs are the order of the season, plus of course our dreamy new spring tennis wear collection which we've been spending A LOT of time in, wafting around the lawn tennis courts of our club.
It's been another busy month, here's what we've been up:
ANNOUNCED AS FINALISTS OF GLOBAL STARTUP 2022
What an honour! EXEAT is currently the UK's most exported luxury, sustainable tennis brand for women so it's just wonderful to be recognised in this way. The winner is crowned in June - wish us luck!
PLAYED AT THE MAGNIFICENT FOUR SEASONS HAMPSHIRE
Nestled in ancient English parkland is one of our favourite court-side hotels - the magnificent Four Seasons Hampshire. We were thrilled when they invited us to come play a few sets on their glorious tree lined tennis courts AND spend the night in one of their sublime suites. We brought our cameras along for good measure and shot a Downton Abbey inspired fashion editorial featuring our best selling Nelson Tennis Dress, complete with sailor collar and razor sharp pleating. You'll see the results published right here on the Playbook blog very soon.
GOT INSPIRED BY ARTIST ERIC RAVILIOUS
Photo credit: Bristol Museums, Gallaries & Archives
Fun fact - our iconic logo was hand-made by feted British print-maker Robin Mackenzie. During the development stages he introduced us to the work of esteemed English artist Eric Ravilious who rose to prominence during the 1930s and 40s. Eric was a keen tennis player and the stylish court life motifs that pop up within his work formed part of Robin's inspiration when crafting EXEAT's logo. We've felt a special sense of connection to Ravilious ever since so jumped at the chance to visit the Towner Gallery in Eastbourne which holds the largest collection of his work... think dreamy English landscapes, a joyfully iconic Wedgewood collab (before collabs were even a thing) and a peek at life above the clouds as a member of the RAF in WWII.
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